Ep 158: Eric McHugh ~ Web3 Revolution, Bitcoin & the Quest for Freedom

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Truth and Transcendence brought to you by being Space with Catherine Llewellyn.

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Truth and Transcendence, episode 158, with special guest Eric McHugh.

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Now, eric is the president and CEO of ShopX, and the web address for that is shopxco S-H-O-P-X dot C-O, which apparently is an e-commerce thing which I do not understand at all.

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So, eric, will you please kick off by telling us what is ShopX?

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Sure Well, catherine, it's great to be here.

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I'm really excited for a conversation.

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I can tell it's going to go really well.

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Shopx is a way for Web2 brands to enter the Web3 space by tokenizing their products.

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So to understand what Web3 is and how ShopX is the bridge, to understand what Web3 is and how ShopX is the bridge, I think it's important to go back to what Web1 is versus Web2 versus Web3.

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So the simplest way to break it down is you can think of Web1 as read-only, so you can go online, you can read stuff, which is fantastic because that helps spread information, which helps us as a collective get smarter, get better and just be more kind to each other.

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Web, web 2 I would say the easiest way to frame that is as social media.

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So think of instagram, think of facebook, think of youtube.

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So on a web 2, you can read content.

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You can write content, but you don't own the content.

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So, for example, I can write content but you don't own the content.

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So, for example, I can write an Instagram post.

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You can read my post, you can interact with that post, you can do what you will with that post, but Instagram owns the post, so they can sell our data for nefarious purposes.

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If we say something that doesn't fly right on our podcast, they can come back and cancel us for pretty much whatever reason they choose.

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They don't have to tell.

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So Instagram's the owner in that relationship.

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In Web3, you can read, you can write and you can own content.

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So I can write, like I can read content, just like in Web2.

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I can write content in the form of a cryptocurrency or NFT, but the only difference is I own the content.

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So so, for example, if I were to write a piece of content in the form of nft, and nft stands for nft or rwa stands for non-fundable token or tokenized real world asset, so just think of that like a piece of land in the real world.

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So if you have a piece of land in the real world it's's a one of one piece of land you can do what you will with it.

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So you can build a school, you can build a garden, you can do nothing.

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But once the RWA or NFT is a piece of land in digital cyberspace, so you can let it sit there, you can create an image, you can add benefits.

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You get to decide what you do with it.

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So if I'm an e-commerce brand, I give you an RWA or NFT.

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There's now a connection between me and you and I can send value your way, you can send value my way.

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And the cool thing is, once you own that RWA or NFT, it's your NFT or RWA, so, even though I created it, I can't take it away from you.

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Amazon or any government they can't come and take away from you Instagram, facebook, they can't come and take away from you.

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So it's your art, it's your property, so you got to do what you will with it.

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Wow, well, that's fascinating.

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I hadn't heard that web one, web two, web three definition, and I had heard people talking about the fact that on Facebook or wherever, you put content up and then you can't control what happens to it.

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So I had heard about that and not really been bothered about it, because you know great, do what you want with it, you know, but I'm not doing kind of e-commerce on it.

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And then the Web3 thing sounds really great and we talked before about wanting to talk today about freedom, didn't we?

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And from what you've just said, I can really see how that theme of freedom plays into that, doesn't it?

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Oh, 100%.

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So Web3 stems from Bitcoin, so Bitcoin is the core technology that powers.

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It's kind of like the king of the space, where it's first mover adds most value.

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Bitcoin is freeing people from oppressive governments, oppressive currencies, by fixing the incentive system, for example.

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I think this helps free up people from their mindset of scarcity and puts them into the mindset of abundance, and I think we both know people are in the mindset of abundance.

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They can just add more value to people, which makes them because people are happy assuming other people.

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And you can do that if you're in a scarce mindset but you're in an abundant mindset, you can.

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So what Bitcoin does?

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It incentivizes value creation versus value extraction.

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So I view money as a neutral thing.

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I view it as energy.

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If you want to make money in a good way, that's great for you, but if you want to make money in a bad way, karma comes back to bite you 24 seven.

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So in the current system, if I want to become rich without doing anything, the best way for me to do that would be to place myself right next to the money printer and extract as much value from the money printer as I possibly can.

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And what does this do?

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That means I'm extracting value from everyone else who owns the money, putting them in the mindset of scarcity.

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And then what do I do?

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Once I get the money?

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I give it to my friends in the form of like governing contracts, positions, all that good stuff.

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Now a group of people are in power who shouldn't be in power.

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Now there's three corrupt people in power.

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What do they do?

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They defeat, they beat the non-corrupt people because they have access to unlimited money.

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So, like, think of our government system.

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Like, if three candidates are backed by the lobbyist, they usually win just because they can pile money into that, whereas in Bitcoin, it incentivizes value creation versus value extraction.

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So what I mean by that is let's say, you had some Bitcoin or some cryptocurrency or NFT, it's yours.

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So that means you own it.

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No one can take it away from you.

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They can't inflate away from you.

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It's yours.

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So if I want your Bitcoin, the only way for me to get your Bitcoin is for me to produce something of value for you, and then you voluntarily send me your Bitcoin.

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So if I want to become as rich as possible, the most logical way for me to do this is to produce as much value for the world as possible.

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So now my incentive is to create value instead of extract value, and to go further into that.

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If I'm trying to produce as much value and make as much money as possible, I thank God, the creator of the universe.

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I think they give us each individual gifts, Like I'm the number one, me, in the world.

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If you try to be me, you can't beat me out of being me.

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I'm sorry, but at the same time, if I try to be you, I can't beat you out of being you.

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So if I'm trying to produce as much value in the world, the only way for me to produce as much value in the world as I possibly can is to follow my intellectual curiosity, follow my purpose, because that's where I'm naturally number one and that's how I'm going to produce the value.

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And then Bitcoin incentivizes a system at scale which I think is just starting to get adopted in our generation.

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But think of this, not like in our generation, think of like seven generations down the line.

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It's like if everyone's incentivized to produce value and they're following their passion and dreams, they're trying different things, they're helping people, that elevates people into the state of abundance.

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And then, on top of that, it's like like, yeah, plus like half your money's not getting stolen, dumped into meaningless wars.

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It's going to help people.

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It just creates a better system and then ai helps further leverage that.

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Like, for example, a kid in I'm filipino.

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I could have been born in the philippines, 50 years in the slums.

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That's just.

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That would just be my life, which is kind of unfortunate, but it is what it is.

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But now, with cryptocurrency and ai, I can have a passion.

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I could have that stream because you know like if you're doing something, you're passionate about your flow.

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You get like that download and you're just like this is what I have to try, and then you try it.

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I could get that.

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Let's say hypothetically it's e-commerce.

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I'm like, okay, well, it's e-commerce.

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I can use AI to build a website, write the email copy.

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Help me manifest my thought into reality quicker, try it out quicker, learn quicker, and then cryptocurrency could add me to a global ecosystem with money that doesn't flay away.

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And if that's meant to serve the collective, I've created something quicker, with less barriers to entry.

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And if it's not meant to serve the collective, obviously we know it's a learning experience for me and then I can move on to the next thing.

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Yeah, yeah, Thank you Fantastic.

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I'm just going to highlight one thing you said there which you said very quickly, but I think it's a really important point, where you said when you're really connected to your passion and your purpose, you get these kind of downloads of what you should do, what you should do next.

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And I think that's a really important point, and I think anyone who's ever been really connected with their passion and purpose will probably have experienced that.

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And by downloads for anyone who doesn't know what I mean by that.

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What I mean is where ideas just seem to come into your head of a project or an idea or something to try which doesn't necessarily seem to have an obvious logical path of where that thought came from.

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It's almost like it comes from nowhere.

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And some people ask the question of like it comes from nowhere, and some people ask the question of God, you've got so much inspiration and insight, when does it come from?

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Why is it that you get that inspiration and insight?

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And very often the answer is well, not because I'm any different from anybody else.

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It's just I happen to be very connected to my passion and my purpose and what that does.

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It kind of opens a window in our head that this information comes through, and whether it's coming from our subconscious or from God or from the universe or from Lemuria or wherever it is, almost doesn't matter, and this is what we mean by download.

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So thank you for bearing with me.

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I wanted to highlight that because some people are not familiar with that term kind of dynamic, and some people experience it and they think they've gone mad.

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They notice this stuff's come into their head and they go what on earth is this?

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How do I trust it?

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So thank you for saying that, and I also appreciate, in the way that you're talking, how you're weaving together these sort of ideas of freedom and high purpose and passion with something as pragmatic as Bitcoin and blockchain technology, and in you you seem to be sort of embodying the two at the same time, which I find is very interesting.

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Could you share a little bit more about that?

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Yeah, no, of course, and honestly thank you for that explanation, liddell, because I've never actually heard an explanation, lidd, an explanation.

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I just kind of knew what it is.

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But I think it's important to highlight what that is because, yes, like when you're connected to soros, when you're connected to your purpose, stuff just kind of comes to you like I don't know why this came to you, but then it just starts working.

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So that's the importance of that and uh, and I think I think we would agree on this point but everything is connected, like one of the rules of the universe is called an effect, but in terms of how Bitcoin, spirituality, mental health, mental growth, they all tie together, I think everyone has an inner purpose and I think everyone has an outer purpose, and this came from Eckhart Tolle.

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So if you're listening to this and the spirituality interests you, I highly recommend you check out Eckhart Tolle.

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A New Earth was one of the most beneficial books I've ever read, so it was incredibly helpful.

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Great author um seems like a great guy.

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Check that out, but he states that and I fully agree with him when he states that everyone has an inner purpose and everyone has an outer purpose.

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So I think of everything in terms of energy, frequency and vibration, and you can actually chart it out.

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So when you're saying I'm it out, so when you're saying I'm feeling an emotion, what you're saying is I'm vibrating at a certain frequency and just like when you turn to a specific radio station, when you turn to that station, you get that.

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You get like you turn to that rate of frequency, you get that station.

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So when you're saying you're shameful, when you're saying you're angry, when you're saying you're loving, you're saying you're happy.

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When you're saying you're joyful, you're saying I'm, I'm by brand x frequency and you attract the same frequency you're on.

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So that's why loving people attract loving people.

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That's why angry people attract angry people, which is why it's so important to be kind and to help people in the world, because, a it's it feels much better, but b it also benefits you too.

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And it's one of the it's one of my main networking.

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It's one of the reasons I'm really good at networking is because when I go to an event, I'm I'm not like meeting people, I'm not how, about how you can extract from you like in like a weird way.

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I'm just like okay, how can I help you?

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And then, because I have that mindset.

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They're like, okay, well, how could I help you?

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And then all of a sudden we're in a help off and that's how real business is formed.

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But anyways, um, everyone has an.

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Everyone has an inner purpose.

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Everyone has an inner purpose.

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Everyone has an outer purpose.

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Everyone's inner purpose is to raise your own level of consciousness, which is to rise up by vibrational scale between zero and a thousand.

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And this is the reason I love going on podcasts so much, because what happens when I raise my own consciousness level?

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It raises those around me and once the people around me get raised, it raises those around them, create a nice positivity upward spiral.

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So if one person leaves this podcast slightly better off than they were entering this podcast, I would count that as a win for both of us.

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So that's the purpose of that.

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And the outer purpose is how do you manifest your specific gifts to raise your inner purpose?

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So this is where it's really important to follow your natural gifts.

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Your curiosity is just do what you feel like, and for me, this resulted in two specific companies.

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The first is shop x, which is a web3 e-commerce platform, and the second is dataing, which is the first ever ai powered matchmaking service and having, and it's important to note that intention is very important when you're dealing with people, when you're dealing with anyone, because if you have good intention, people can pick up on that.

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So having spirituality woven, integrated into the core of both companies, it makes both companies more successful Because, for example, dota Inc.

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It's a dating app that helps spread love by matching people that they could potentially connect with, and we're reliant on our users.

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So if have bad intention, the users won't like that, but if we have good intention, the user like the app.

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And shop x is an ecosystem based company, like.

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We have over 9 000 license holders.

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We have multiple brands using us, so it's an ecosystem thing and our intention is to add value to the brand, to add value to the customer.

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We're not trying to rip them off, we're just trying to help them and they can pick up on that, which is why we have so much support for the product, even though not everything obviously like in a business thought, not everything's going well hundreds of times.

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But because of our intention, the community members have stuck around and we're really grateful for them yeah, yeah, lovely and um, coming back to this idea of freedom, because when we spoke before you were saying that was really important to you, that whole kind of sense of freedom, and would you just share with us a little bit about how did it come to be that you really connected with that, what happened?

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Can you remember the first time that you kind of realized that freedom was something that was really very important to you?

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Yeah.

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So when I was a kid, I was standing in front of the Grand Canyon and I never really told.

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I never liked being told what to do, so I didn't do that.

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I mean, I did fine in school, but I didn't really fly well with the corporate world.

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I didn't fly with the structure of school and the corporate world.

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So I remember one time I was just sitting at my desk, just kind of like it felt like more like slavery.

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I'm just like, oh, this is not, this is not good for me, I wasn't in a good place.

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So then I decided to quit that.

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And that's where I started the entrepreneurship journey, where freedom is extremely important, because if you're free, a it comes with responsibility.

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Like you're free, you can do what you want, yes, but you also have to make your own bread.

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So that's where freedom came important.

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And that's what led me to my authenticity thing, because before I'm just like I don't know what to do.

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But once I said Boundary Manager, I'm like, okay, well, the only way for me to be successful is to be authentic, to follow my natural purpose, which is a source of freedom.

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And on top of that, this helped and this was baked into the why of why ShopX was being built.

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For me, it's because my overall goal in life was to live a nice, peaceful life.

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I felt that to be harder to do if the money system itself was corrupt or oppressive, as I felt.

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Because I'm like.

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It felt oppressive to me because think about, like we're spending 50 hours, like 40 to 50 hours a week.

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You're using your salary, um, you're paying half of it in taxes.

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Those taxes are going to more, just funding some direct politician.

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You're living in scarcity because you don't have the money to live in abundance, and then you're getting taxed and everything.

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So I felt that was more an oppressive system, which led me to gold and silver as a potential answer, and that led me to bitcoin as the next evolution to that.

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So to me, bitcoin is, um, bitcoin is freedom from an oppressive currency that's designed to keep us in the lower vibration.

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So I think the currency system is designed to keep us in scarcity so we're easier to control.

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Or I think Bitcoin represents a way for us to save our value, because, in reality, money is not the most important thing, but money is just a representation of your time and energy.

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And if I'm putting my time and energy to make a hundred bucks and then someone can come in and take half of that for no real reason, and then that's like stealing, like half a person's energy, which I feel is wrong.

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So I think Bitcoin helps represent a break from the current monetary system and helps us enter the state of abundance where ShopX helps break the freedom from big tech.

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Like, for example, what shop x, long term, it's going to do is we're going to tokenize the world's products, so creating a global inventory of tokenized products.

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So, for example, on your let's say, on your website, if you wanted to sell nike product, you want to sell adidas product, you want to sell rebar product, you can sell all those products on your website, creating a much more efficient flow of, because e-commerce products are usually pretty illiquid, but if they're on a global database, they become more liquid.

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So I can go onto your site from the podcast, I can see a nike product.

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If that's something you like, I can make that purchase.

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You get a commission, I get the product.

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Nike gets a sale.

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Everyone's happy.

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So it creates a sharing economy of e-commerce products.

00:18:11.971 --> 00:18:12.813
Which what does this do?

00:18:12.813 --> 00:18:17.914
This doesn't, then, freeze us from big tech, so, like it frees us from, like, the 40 to 70 percent.

00:18:17.914 --> 00:18:19.800
Amazon tech e-commerce brands pay.

00:18:19.800 --> 00:18:27.342
It frees us from, like, the millions of dollars of ad spend that gets dumped into google and facebook, so it helps with that and data ink.

00:18:27.342 --> 00:18:35.615
The logic behind that is, I think I think human relationships are extremely important for overall human happiness.

00:18:36.356 --> 00:18:41.941
I think social media and dating apps have pushed that needle in the wrong direction.

00:18:41.941 --> 00:18:55.476
So we're trying to fix and we're trying to help that by spreading love, and the way we do this is we auto generate dating profiles for users based on your digital footprint and then create matches based on other people's digital footprint.

00:18:55.476 --> 00:18:56.459
So like it could pick up.

00:18:56.459 --> 00:18:58.836
Like, let's say, we're up, hypothetically, both on the app.

00:18:58.836 --> 00:19:08.653
It could be like okay, well, these people both seem spiritual, based on their likes, based on their interests, let's match because of that and what this does, it puts us in the position to succeed.

00:19:08.653 --> 00:19:12.739
So like we can meet in person because we have this stuff, we have X Y, z in common.

00:19:12.739 --> 00:19:14.782
It matches because of those things.

00:19:15.443 --> 00:19:21.050
We meet in person, we're more likely to click it off or hit it off, fair enough.

00:19:21.050 --> 00:19:24.441
And you mentioned the thing about oppressive systems.

00:19:24.441 --> 00:19:26.513
It sounds like so.

00:19:26.513 --> 00:19:35.483
You talk about the financial system, which you find oppressive, but it sounds like you found school a bit oppressive as well, was it a bit?

00:19:35.483 --> 00:19:38.394
And you said you didn't get on with the sort of corporate environments.

00:19:38.394 --> 00:19:43.554
Was that because you found those environments not conducive to your own sense of freedom?

00:19:44.819 --> 00:19:49.417
Well, yeah, no, because I mean to me both those are kind of like not to compare it to Prisonerdale just because obviously Prisonerdale it's much worse, but it's the same concept.

00:19:49.417 --> 00:19:52.709
To me, both of those are kind of like not to compare it to Prisoner's Tale just because obviously Prisoner's Tale it's much worse, but it's the same concept.

00:19:52.709 --> 00:19:59.398
To me it's like do I really want to be stuck in a building eight hours learning stuff I don't want to do Because there's an opportunity cost for that too?

00:19:59.398 --> 00:20:06.459
It's like I'm learning stuff I don't want to do, then I'm not learning what I want to do, which takes away from the world.

00:20:06.960 --> 00:20:09.181
And, in terms of the corporate structure, the same thing applied.

00:20:09.181 --> 00:20:13.304
It's like it's not something I'm passionate about, it's just something I'm trying to do to make ends meet.

00:20:13.304 --> 00:20:20.657
The system itself was kind of impressive in the sense it was a consultant firm where we would bill out clients going through the bankruptcy process.

00:20:20.657 --> 00:20:26.960
The problem with billing up the clients going through the bankruptcy process is their corporation was no money, so they're going through bankruptcy.

00:20:26.960 --> 00:20:41.892
So we were taking money from a pool that was meant to go to the creditors, which I I didn't feel very comfortable with yeah and like yeah, it's really just like because you know, like in the corporate consultant structure it's very hierarchical, so you have to do exactly what you're told.

00:20:41.932 --> 00:20:48.314
When you're told which was like okay, well, maybe there's a better way we can do this, and they're like no, you just have to do this, I'm like why would we do it this way?

00:20:48.314 --> 00:20:50.979
This way is clearly better, it's faster, it's better for everyone.

00:20:50.979 --> 00:20:55.444
And yeah, then sometimes just didn't really align yeah, so so you.

00:20:55.691 --> 00:21:13.615
So you're, you you're creating structures, um, that operate in a different way and that facilitate greater freedom for the users and and greater connection as well, because you've spoken about connection quite a bit and about supporting people being kind to each other.

00:21:13.615 --> 00:21:36.801
Now, that's interesting because that's the first time I've heard someone speak about something like Bitcoin or the Web3 environment as supporting people being kind to each other, and I really like that sort of combination of that human quality again, sort of combination of that human quality again with the kind of practical property you seem to have this sort of in the way you talk.

00:21:36.801 --> 00:21:46.710
It sounds like to you the connection between all these things is completely obvious, as if it's like, of course, everybody realizes it's really, really obvious.

00:21:46.710 --> 00:21:51.071
Where I think, for a lot of people it's not obvious, you know, to a lot of people it's.

00:21:51.071 --> 00:21:53.853
Am I going to follow my heart or my head?

00:21:53.853 --> 00:21:55.273
You know not.

00:21:55.273 --> 00:21:57.615
Can I follow my heart and follow my head?

00:21:59.116 --> 00:22:03.497
yeah, no, I never thought about that because I guess it's obvious to me, just because it just is what it is.

00:22:03.497 --> 00:22:06.345
But yeah, no, people like usually separate the heart and the head.

00:22:06.345 --> 00:22:17.979
But I think when your heart and your head are in alignment, that's when you can really manifest stuff, that's when you're most powerful state, that's when you're in flow and a lot of people's heart and head lead them in different directions yeah, I would say it's probably by design.

00:22:18.019 --> 00:22:25.009
But like, yeah, if you, if you really want to get stuff done, if you really make a positive impact in the world, you have to align your, both your heart and your head.

00:22:25.009 --> 00:22:30.726
And I think meditation is meditation, journaling, gratitude are both really good exercises to do that.

00:22:30.726 --> 00:22:37.862
Because, like, yeah, once, once you align your heart in your head, your heart chakra is aligned, your crown chakra is aligned, your thoughts become powerful.

00:22:37.862 --> 00:22:49.474
Because I think, um, thoughts, thoughts for your listeners, thoughts literally have weight, like they have weight behind them and for anything to manifest in the physical world, the thought is, it manifests as a thought first.

00:22:49.474 --> 00:22:56.209
So if your thoughts, if your heart and your head are aligned, those thoughts have more power and they manifest quicker in real life.

00:22:56.209 --> 00:22:59.944
So, to give you pragmatic examples, like it helps me get with brands.

00:23:05.974 --> 00:23:10.327
Like if I really want to get out of the brand, if I really want to talk to get a brand, if I really want to talk to an influencer, if I really want to talk to a specific business executive, I simply just think about it, and I know this may sound a bit woo, but I think about it.

00:23:10.327 --> 00:23:11.897
I go online and then I just figure out what to do on the fly.

00:23:11.897 --> 00:23:24.935
It could be reaching out via instagram, reaching out via email and I swear to god, like with that mindset, the response rates I get from people who should have never responded to me is extremely high.

00:23:24.935 --> 00:23:26.180
I'm like why did I respond to you?

00:23:26.180 --> 00:23:28.105
I don't even know why I don't even respond to emails.

00:23:28.105 --> 00:23:30.700
I'm like well, I know why, but I can't tell you.

00:23:32.503 --> 00:23:33.747
I know exactly what you mean.

00:23:33.747 --> 00:23:46.902
I used to work in an organization years and years ago and one of the things that we practiced was actually picturing the person and imagining the person and thinking of them as a human being, you know, imagining them, how they are, et cetera.

00:23:46.902 --> 00:23:57.520
And then you try and contact them and there's this almost like human resonance that can occur where they're more likely to respond because you're not seeing them.

00:23:57.520 --> 00:24:03.042
As you were saying about extracting value, you're not contacting them to extract value out of them.

00:24:03.042 --> 00:24:11.376
You're contacting them to meet them as a human, to connect with them as a human, which for a lot of people is a rare experience.

00:24:11.376 --> 00:24:14.124
It's, um, you know, at work in particular.

00:24:14.124 --> 00:24:17.538
I mean at home, of course, but, and with our loved ones.

00:24:18.240 --> 00:24:25.279
So yeah, I totally get how that works and yeah, what I think you're doing and, yes, like meeting someone, the person is obviously it's rare.

00:24:25.279 --> 00:24:27.717
It's nice too, because you can pick up when someone wants something from you.

00:24:27.717 --> 00:24:33.961
It's like that needy energy and you're just like but if they're like, oh, this person is cool and I like their vibe, then you're more likely to do business.

00:24:33.961 --> 00:24:36.123
But I also believe in quantum.

00:24:36.123 --> 00:24:49.758
So goes your energy flows and I think in the present moment there's an infinite number of possibilities happening right now, and this reality that's happening right now is simply the one we're paying attention to.

00:24:49.758 --> 00:24:57.775
So if you're thinking about someone, you're sending them their energy and if you're sending them their energy in a positive manner, everyone is, I think, everyone in the world.

00:24:57.775 --> 00:24:59.019
Everything in the world is we're all.

00:24:59.019 --> 00:24:59.500
We're all connected.

00:24:59.500 --> 00:24:59.601
Like.

00:24:59.621 --> 00:25:02.410
I view the source as like every god consciousness source, like, let's say, we can't describe it just because we're all, we're all connected.

00:25:02.410 --> 00:25:12.855
Like I view the source as like every god consciousness of the source, like, let's say, we can't describe it just because we're not there yet, but like, hypothetically, let's say god's the sun, I'm a ray of light from the sun, you're a way of life.

00:25:12.855 --> 00:25:14.400
From the sun we have our individuality.

00:25:14.400 --> 00:25:16.146
My dog is light from the sun.

00:25:16.146 --> 00:25:18.796
This, the tree outside, is a ray of light from the sun.

00:25:18.796 --> 00:25:22.361
So we all have our individuality, but in the end we are the same.

00:25:22.421 --> 00:25:27.689
So if I were to hate on you or anything, that's stupid because it's hating on myself and that doesn't help anyone.

00:25:27.689 --> 00:25:34.517
But in terms of thinking about the person and visualizing it, when you're thinking about it, you're creating the reality.

00:25:34.517 --> 00:25:38.606
Um, it's like schrodinger's cat, where it's like there's a cat in the box, if it's.

00:25:38.606 --> 00:25:40.179
If you're thinking about being dead, it's dead.

00:25:40.179 --> 00:25:41.383
If you're thinking about being alive, it's's dead.

00:25:41.383 --> 00:25:42.487
If you're thinking about being alive, it's alive.

00:25:42.487 --> 00:25:43.108
You're creating that reality.

00:25:43.108 --> 00:25:50.682
So when you're thinking about the person, you're actually creating a quantum collapse to the reality where this person responds and then you can do business together.

00:25:51.215 --> 00:25:51.297
And.

00:25:51.337 --> 00:25:59.798
I think this is extremely important when building two companies A having a strong attention, because this only works if your head and heart are aligned.

00:25:59.798 --> 00:26:05.367
So if you're visualizing the person you want to talk to and you're just like, oh, this is stupid, it's not going to work, well, guess what?

00:26:05.367 --> 00:26:06.615
It's not going to work.

00:26:06.615 --> 00:26:14.022
But if you think it's okay, this practice helps me, it's helped me in the past and then you start to, because you're missing most of the stuff that's happening.

00:26:14.022 --> 00:26:18.900
Like a hundred, like hundreds of thousands of things are happening in in our sphere of consciousness.

00:26:18.900 --> 00:26:26.310
Right now we're probably picking up less than one percent, but once you start looking for reasons stuff to work, it's like, oh, this worked because of this, this worked because of this.

00:26:26.310 --> 00:26:32.319
You start to get meaning behind this and the event you're gonna play or the thing you're gonna do is more likely to work.

00:26:32.319 --> 00:26:46.518
And yeah, like having intention and creating a quantum collapse is really important in building businesses because you have to set that strong anchor like, for example, shop x, 80 of nfts or 80 of all rwa nfts are going to be shop x rwa nfts.

00:26:46.518 --> 00:26:48.345
So that's our big goal in the future.

00:26:48.345 --> 00:26:51.296
So we set that goal in the future and how we're going to get there.

00:26:51.296 --> 00:26:52.278
We're here right now.

00:26:52.278 --> 00:26:53.340
We'll figure it out.

00:26:53.340 --> 00:26:55.105
How do we figure it out?

00:26:55.105 --> 00:26:56.377
Well, we take it day by day.

00:26:56.397 --> 00:26:57.967
You have to make decision by decision.

00:26:57.967 --> 00:27:02.084
You have to be calm, you have to have good intention and you just have to really just make, because it's just like chess.

00:27:02.084 --> 00:27:04.992
It's like in chess, you could have made the best move in the world.

00:27:04.992 --> 00:27:06.460
You could have made the worst move in the world.

00:27:06.460 --> 00:27:07.123
What?

00:27:07.123 --> 00:27:08.450
What should you do for the next move?

00:27:08.450 --> 00:27:10.259
Well, you still got to make the best move possible.

00:27:10.259 --> 00:27:12.810
So you just make a consistent stream of best moves possible.

00:27:12.810 --> 00:27:15.977
That puts you on a good timeline and you eventually reach your goal.

00:27:15.977 --> 00:27:24.962
So it's important to visualize, like, because everyone in the shop x everyone can, all 9,000 users they're visualizing the same thing and thought energy is powerful.

00:27:25.022 --> 00:27:30.386
So the term is pendulum, where things are energetic pendulums, if you think about it, you're giving it energy.

00:27:30.386 --> 00:27:32.308
So ShopX is an energetic pendulum.

00:27:32.308 --> 00:27:37.732
I'm a pendulum under ShopX, so I have people thinking about me and people are below them.

00:27:37.732 --> 00:27:43.714
So we're all feeding energy into the good thing and if the top pendulum has good intention, it adds value to the world.

00:27:43.714 --> 00:27:47.085
But the same it can be a double-edged sword, where, like, there could be an energetic pendulum.

00:27:47.105 --> 00:28:04.395
That's negative, that's pushing negativity so that creates, creates power too, and to go back into, I guess, the woo-woo type of stuff it's like so, on the vibrational scale, if you're below 200, that's when you're taking energy from people, but if you're above 200, that's when you're giving energy.

00:28:04.395 --> 00:28:06.961
So, if you talk with someone, who's that vibe, you know it.

00:28:06.961 --> 00:28:19.324
And from a perspective of those in control and the present control of the world, if you're between 100 and 200, so those are the areas of like fear, hate, pride, those like negative emotions.

00:28:19.324 --> 00:28:22.438
That's when people are most controllable.

00:28:22.438 --> 00:28:28.984
So that's why content of that vibrational level is being pushed, because people want to control people.

00:28:28.984 --> 00:28:31.538
So think about like, think of like covid, or think of like.

00:28:31.598 --> 00:28:39.546
If you log into twitter, if you log into the news, it's like, why is 99.99 of this negative, when I would say 95 of people are good people?

00:28:40.106 --> 00:28:44.057
It's to keep people in that state of scarcity so people can remain in control.

00:28:44.057 --> 00:28:49.458
But once people start to break past that, like once people go above 200 and as a collective we're slowly rising.

00:28:49.458 --> 00:28:50.961
So we're, I think we're above 200.

00:28:50.961 --> 00:29:00.205
More people start to wake up, more people start to enter the same abundance, more people start to follow their purpose, like, for example, like you're doing this podcast I'm pretty sure it's not by corporate design, it's like more people.

00:29:00.205 --> 00:29:23.849
And now now I'm on the podcast and this message is spreading and maybe someone raises so like people are slowly breaking out of that mindset of scarcity and entering that state of abundance and once they're in abundance, like again not like in our generation I mean it'll be bad for our generation but like, imagine three to seven generations down, when people are living in that state of abundance, when they're trying to create value, think of the cool stuff we'll be able to do as humans, as a race, which I think.

00:29:23.849 --> 00:29:27.044
I think it'd be fun to watch I agree, I completely agree.

00:29:27.064 --> 00:29:30.661
I have the same view and something I noticed as well about you.

00:29:30.661 --> 00:29:33.487
You talk about being below the 200 level.

00:29:33.487 --> 00:29:50.460
I think, um, that's also a almost like a lazier place to be, in the sense that I actually recorded an episode yesterday about wallowing in misery and pain and how awful things are.

00:29:50.460 --> 00:30:02.364
Actually, that's a place where you don't have to take responsibility, isn't?

00:30:02.403 --> 00:30:11.886
it, it's a place where you can just cruise in the horribleness of it without making any decisions or making an effort or being responsible.

00:30:11.886 --> 00:30:21.670
And I recognize it in myself sometimes just listening to watching a TV show where everything always goes wrong.

00:30:21.670 --> 00:30:23.807
You know there's soaps where you know the everything always goes wrong.

00:30:23.807 --> 00:30:25.978
There's soaps where the relationships always break up.

00:30:25.978 --> 00:30:29.325
Years ago there used to be a TV show called Dallas.

00:30:29.325 --> 00:30:34.586
I don't know if you've heard of it, but it was in the 80s, I think it was.

00:30:34.786 --> 00:30:38.536
In this show, Dallas, everyone had a lot of money.

00:30:38.536 --> 00:30:40.760
I think they were in oil or something in Texas.

00:30:40.760 --> 00:30:52.107
They had a massive amount of money, really expensive clothes and everything, but they were all miserable all the time because they kept fighting with each other and no one was ever satisfied.

00:30:52.107 --> 00:30:54.134
No one ever finished a meal.

00:30:54.134 --> 00:30:58.205
They would always have a row within a meal and get up and storm out in the middle of the meal.

00:30:58.205 --> 00:31:00.679
So they all had indigestion as well.

00:31:01.381 --> 00:31:04.126
But it was compelling viewing.

00:31:04.126 --> 00:31:20.006
You couldn't stop watching it because it kind of fed that bit of the mind that just wants to wallow in the drama of it all rather than doing what you're talking about, which is saying, hey, let's help raise the level of consciousness.

00:31:20.006 --> 00:31:21.776
Let's raise my level of consciousness.

00:31:21.776 --> 00:31:23.131
Let's take responsibility.

00:31:23.131 --> 00:31:23.976
Help, like, raise the level of consciousness.

00:31:23.976 --> 00:31:24.839
Let's raise my level of consciousness.

00:31:24.839 --> 00:31:25.403
Let's take responsibility.

00:31:25.403 --> 00:31:26.167
Let's follow our passion and purpose.

00:31:26.167 --> 00:31:39.067
You know, it's a way of kind of saying in the same place forever, just watching the pretty pictures, and you know the drama now you make a really good point too, because if you're wallowing, um, what does that speak to the?

00:31:39.174 --> 00:31:41.261
that tells the universe that you're on the vibrational bowling.

00:31:41.261 --> 00:31:42.365
What does that get you?

00:31:42.365 --> 00:31:44.566
That gets you more of the thing you're walling about.

00:31:44.566 --> 00:31:46.174
So it creates like a negative spiral.

00:31:46.174 --> 00:31:51.857
So like I believe in lifelines, or positive lifelines, or negative lifelines, and I believe in the law of cause and effect.

00:31:51.857 --> 00:31:56.785
So every thought, every action you like, every thought you have, either the changes your lifeline.

00:31:56.785 --> 00:31:58.532
So every positive thought you have pushes you up.

00:31:58.532 --> 00:31:59.635
Every negative thought pushes you down.

00:31:59.635 --> 00:32:03.304
Every negative action pushes you up, every positive action pushes you down.

00:32:03.304 --> 00:32:06.837
So if you're stuck in that wallowing aspect, it's like, let's say, I'm watching dallas.

00:32:06.837 --> 00:32:08.462
I'm like, okay, well, now this is kind of negative.

00:32:08.462 --> 00:32:11.964
This makes me want to open a bottle of wine up and just skate back and watch yourself.

00:32:11.964 --> 00:32:13.593
Okay, that's a negative line.

00:32:13.593 --> 00:32:14.896
Okay, now there's some food.

00:32:15.257 --> 00:32:27.162
Okay, I'm not having a wine, might as well have some chips with the wine and then all the time yeah like it adds up, yeah, and so I think it's an important practice I did a while ago and obviously, like I'm not perfect too like I used to be.

00:32:27.162 --> 00:32:33.788
So I'm very conscious of my diet, and by diet I mean everything in my sphere, so not only with food.

00:32:33.788 --> 00:32:36.838
Like if you eat healthy food, you'll feel good next day.

00:32:36.838 --> 00:32:38.689
If you eat unhealthy food, you'll feel bad the next day.

00:32:38.689 --> 00:32:39.714
It's very simple.

00:32:39.714 --> 00:32:46.296
But your diet also consists of the content you consume and the people you're around.

00:32:46.296 --> 00:32:52.178
So if you're consuming negative content or garbage content, it contaminates your field and then you have worse thoughts.

00:32:52.198 --> 00:32:59.689
So, like I was taking an honest tally a while back of my instagram reels, so I was like, okay, let's see how many of my reels add value to my life.

00:32:59.689 --> 00:33:02.020
It turns out there's pretty much none of those.

00:33:02.020 --> 00:33:06.849
So to help with that, I downloaded and I still need instagram and like twitter and stuff for like the companies.

00:33:06.849 --> 00:33:12.144
But I downloaded chesscom and I placed those right next to the instagram and twitter app.

00:33:12.144 --> 00:33:29.074
So whenever I have the urge to get that dopamine hit from those like negative like sources, because, like you said, like we've both been trained, like we've both been programmed which I think is by design to seek those dopamine source, to seek those like low I call them low level dopamine hits.

00:33:29.074 --> 00:33:32.585
Like they're giving us dopamine, but like they're like there's better ways to get dopamine.

00:33:32.605 --> 00:33:33.336
Like you can do something.

00:33:33.336 --> 00:33:37.257
You can go for a run, you can go for a walk, which is obviously much more productive, but it's like we want that.

00:33:37.257 --> 00:33:53.194
So whenever I feel the urge to get that dopamine hit, I just play chesscom, which I found to be a much more productive way, and it's an easy way for me to avoid that because, like, I'm not trying to fight myself where it's like if I'm, it's like I'm not, like I can't watch reels on them, then then my mind is playing a trick on myself.

00:33:53.194 --> 00:33:53.936
It's like, well, what do you mean?

00:33:53.936 --> 00:33:55.178
I can't watch it, I'll watch reels.

00:33:55.178 --> 00:33:57.442
If I want to watch reels, who are you to tell me what to do?

00:33:57.442 --> 00:33:59.503
But like no, like you just have to redirect it.

00:33:59.503 --> 00:34:01.647
So I redirected it to churchchesscom.

00:34:02.388 --> 00:34:03.891
Very nice, very nice.

00:34:03.891 --> 00:34:05.842
So you're not fighting yourself.

00:34:05.842 --> 00:34:06.364
I like that.

00:34:06.364 --> 00:34:11.567
You're letting yourself be who you are and you're redirecting it.

00:34:11.567 --> 00:34:22.625
Honestly, eric, I feel like we've got about 40 things we've mentioned already that I could happily talk about for hours and hours and hours on end, but we don't have time for that.

00:34:22.625 --> 00:34:33.318
Let me just ask you you said about the head and heart being in alignment, and you just sort of said, yeah, you've got to get your head and heart into alignment.

00:34:33.318 --> 00:34:39.251
I went great, okay, that's the answer then, but not everyone knows how to do that.

00:34:39.251 --> 00:34:42.717
So how, how is it that you've managed to do that?

00:34:43.458 --> 00:34:46.802
yeah, and that's a good question, and the thing is like everyone does it in a specific way.

00:34:46.802 --> 00:34:49.052
Some people are born with perfect alignment, some people are born off.

00:34:49.052 --> 00:34:51.101
It really is just what I mean.

00:34:51.101 --> 00:34:51.143
I.

00:34:51.143 --> 00:34:52.909
I think you chose like I.

00:34:52.909 --> 00:34:56.480
I think our we chose the path we have in our life.

00:34:56.480 --> 00:35:00.829
So everything we experience, every karmic lesson we have, I think it's a lesson that our soul wanted to learn.

00:35:00.829 --> 00:35:02.534
So that's why we chose like.

00:35:02.534 --> 00:35:04.117
We chose our exact path.

00:35:04.117 --> 00:35:05.708
We chose our parents, we chose our career path.

00:35:05.708 --> 00:35:08.340
We chose everything because there's lessons we need to learn.

00:35:08.340 --> 00:35:12.204
So that's also why I don't think there's any point in complaining, because, like, why would you complain about something?

00:35:12.264 --> 00:35:12.846
you chose about.

00:35:13.246 --> 00:35:17.695
But in terms of head and heart alignment, something that's really helped with me is meditation.

00:35:17.695 --> 00:35:20.420
It's not the exact meditation that gets you there.

00:35:20.420 --> 00:35:24.251
So I went to a Vimpasa meditation retreat recently.

00:35:24.251 --> 00:35:30.032

Ep 158: Eric McHugh ~ Web3 Revolution, Bitcoin & the Quest for Freedom

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