Ep 112: Edward Sturm ~ Secrets of Digital Success ~ Tools, Tech & Tenacity

Transcript

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Truth and Transcendence, brought to you by being Space with Katherine Llewellyn.

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Truth and Transcendence, episode 112, with special guest Edward Stern.

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Now, if you haven't come across Edward before, he is host of the Edward Show, a daily podcast about founder and go-to-market stories through the lens of a world-class marketer.

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So a few things about Edward.

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He was an early viral video creator on YouTube.

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He has over 50,000 followers on TikTok and counting.

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He's innovation consultant to Forbes, live SEO consultant for Microsoft, procter Gamble, adp, time Inc and others.

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He has a monthly in-person digital marketing class with 70 to 100 attendees per class.

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He's the co-founder of a remote communication tool with over 1 million users.

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He's co-founder of the first Play to Earn game, also named the top blockchain game in 2018 and 2019.

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Edward ran the biggest blockchain meet-up in the world.

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He has 300 million plus views with viral videos and images and multiple media appearances, including 2020, good Morning America, the Today Show, forbes, the Huffington Post, the Verge, the Daily Mail and RF's blog.

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He spent three years working in New York City Nightlife and four years as a digital nomad.

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So Edward is highly active in a world I know almost nothing about and I find him and his story absolutely fascinating.

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His extraordinary creativity, consistency and imagination are legendary and really inspiring.

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So Edward's perspective is truly fresh, alive and thought-provoking and if he says things on this podcast today but I don't understand, I probably won't be surprised by that, because a lot of this really is very foreign to me.

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So, edward, thank you so much for coming.

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On Truth and Transcendence.

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Thank you for having me.

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This is going to be a fun episode.

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Absolutely so.

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When we spoke before we talked about normally I only have one theme for a podcast, but today we're going to have two themes, which are consistency and energy transference.

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You're breaking the rules for me.

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You're breaking the rules for me.

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I'm so lucky.

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You are so lucky?

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Well, it's because you're so interesting, edward.

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This is why.

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So I'm just going to say a little bit about why I actually think those two things are important.

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I think consistency is an underrated and under-recognized source of power for people, I think, something we could all think about much more, and I don't mean about getting in a rut consistency and getting in a rut and not the same thing and energy transference I think anyone who knows me at all will know that energy transference is something I'm really into, because we all have energy, we all transfer energy, we receive energy.

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It's what's going on around us and behind us all the time.

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So when you said that those were two things that were really interesting to you, edward, I thought fantastic, I can't choose between the two.

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Let's do both.

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So here we are.

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So let me ask you first off, if I may Ask me, it's starting with consistency.

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Has consistency always been something that you've known was important?

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No, no.

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So when did it first register for you?

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I wish I did.

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Oh my God, I love being interviewed.

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It's so much easier than having my own daily show here.

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Let me give a speech on consistency.

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I have a daily podcast.

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I started it today.

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It's going to be my 50th episode when I record it later today.

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Started it 50 days ago, have not missed a day of posting.

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I go on rants.

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My job with the podcast is to go on rants every day, every single day, to check in, to go on crazy rants with consistency.

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And the reason I love being interviewed and having these prompts is because if I knew how valuable consistency is and what it could do to anybody's life, if they were just consistent with something, I wouldn't have bounced around trying so many different things for the last many years.

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I have a lot of very cool flash in the pan successes.

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That was a long bio that you gave me.

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I've done some cool things, for sure.

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It's a lot of different cool things all over the place.

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I actually think what would have been cooler if I just found something and stuck with it, but I didn't understand that.

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And now I do, and now that I do, life is so much crazier, especially now I don't know.

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So there's something called an exponential curve, which is when you go for people who can't see.

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It feels like you're plateauing, it feels like you're not moving, but you're doing this every day.

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And then you hit a point where your learning and your audience and your rate of compounding kind of takes off and all of a sudden you're just skyrocketing up and before you know it, that's happening to you and that's happening to me right now, because when I started my TikTok on November 1st, I said I'm just going to make a video every day and see what happens.

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I know I'll improve, I'm going to see what happens.

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I said I was going to do it for 30 days.

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I committed to 30 days.

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After 30 days I kept doing it because I found it to be fun and a lot.

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For the last, oh man, for the last two months I was plateauing, I wasn't growing, and now for the last several for the last month actually, so maybe for the know, for the last, from May to July to mid-July, from May to mid-July I wasn't really growing, and then something shifted in the middle of July and I kind of got it.

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I kind of got it and now not only am I growing, a ton and all these people are reaching out.

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I'm having repeat like thousands of repeat viewers to my videos and it's because I just didn't quit.

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I literally recorded a podcast about this yesterday.

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The most successful people on the planet say that the ones who really win are the ones who are the most persistent, the ones who are like I'm not going to quit, no matter what.

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Now there is one caveat.

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There is one caveat, and the caveat is if you are persistent and you don't quit, but you're also in the dark and you don't tell anybody about what you're doing, then you will lose.

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You need to go at something for a long time and be vocal with it to open up the opportunities.

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People need to know you for whatever it is that you do, you need to be vocal because that's how you open the opportunities.

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The longer that you are vocal for about a specific niche, the more opportunities come your way, the longer surface area for luck expands.

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So more people know you, more people know you, more people know you.

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And then all at once, when it rains, it pours, everything just seems like it's coming at you at once, and that's results of consistency over time plus vocality.

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I believe it's the most important thing.

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People understood.

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This is something that Paul Graham, the founder of Y Combinator, the greatest accelerator for startups, says if people understood the value that could be created if they were only consistent, people would go so far out of their way to stay consistent.

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And that's what I do.

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When I'm hanging out with somebody and it's fun and I haven't recorded, I say sorry, I got to go, I got to go home, I got to make a video and I got to put up a podcast.

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Because now, after so many years, now I understand it and I understand what can be achieved and I am going so far out of my way to stay consistent, and this past week especially, has been extremely insane.

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I love consistency.

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I'm consistent with my habits.

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I have crazy habits which I've been doing for decades.

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Yeah, okay, that's end of my first rant.

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I'm sure I'll have more.

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Thank you very much.

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Wonderful Question what is surface area?

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For luck, I think you said what is that Surface area for luck.

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That is and feel free to interrupt me if you're confused about anything, I don't mind Surface area for luck is, imagine, okay.

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So surface area, it's like you expand, how much room there is for luck to hit you.

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Luck comes your way, luck is coming your way, it's coming.

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It sounds like I know to a lot of people this might sound like just like standard self-help, self-empowerment, but I actually think there's mathematical proof behind this.

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We are all all the time being offered opportunities that we can't, one, understand and, two, maybe we're not able to capitalize on them.

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But if you are consistent, you get more opportunities because people know you for that, for one thing that you are consistent with, so you get more opportunities.

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The area that you can get opportunities with it expands.

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More and more people start to know you and start to remember you.

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They start to remember you for what you're doing.

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So that's kind of what surface area for luck is, and you get better at recognizing those opportunities and capitalizing on them.

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I mean that's why you will be forgiven for all of your mistakes if you are just consistent with something.

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But people make the most mistakes when they get started and then they get demoralized and they quit.

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Isn't that silly?

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How silly is that?

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But that's what people do.

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That's what people do and I'm so lucky that I realize that now Part of me I've been writing a lot about this.

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I think the enemy of being happy is comparing yourself to other people.

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A lot of other people have said that it really is the most soul-sapping thing to compare yourself to other people, and part of me compares myself to other people who are influential in the sphere that I'm becoming influential in, and they're 10 years younger than I am and I look at them and I feel so bad, but I'm still pretty young and I'm really lucky to be realizing this now.

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I am so grateful to be realizing this now.

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Consistency is the most important thing.

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Now let me say the last thing.

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The last part is people underestimate what they can do in a year or two years.

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Everyone overestimates what they can do in a month or a week, but long-term people completely underestimate it.

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I started my TikTok November 1st.

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I started my TikTok.

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I said I'm gonna make videos every day and I would kind of grow in steps.

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I would kind of grow in bursts, bursts, bursts, bursts.

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And now I'm a lot more consistent in growth because I have a much better understanding of what people want within my niche as well.

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And then I started the podcast and it took me.

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Okay, it's August 24th, so I started November 1st last year.

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How many months is that?

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Is that 10 months?

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Nine months, nine and a half.

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Okay, so nine and a half posting every day how much time do you actually like?

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You told me how you're editing.

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I would totally recommend to you checking out Descript.

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That's how I edit my podcasts.

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First of all, it does what your two tools do and it does it in one and it's very cheap.

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Like you press, I use this religiously.

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It is what has allowed me partly what has allowed me to grow so much over the last month is I switched this tool.

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I want to tell you about it.

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I'm not like there's no affiliate code attached to this I wish they would pay me but like I'm a power user of this tool.

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It's amazing when you go from not using it to using it.

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Most people they edit.

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Like you, they edit in the timeline.

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They have a timeline, they listen to it, they cut things out, they look at the timeline, they look at the timeline.

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Descript automatically transcribes everything.

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So instead of editing in the timeline, you edit the transcript kind of like a Word document, Like it's a.

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When you cut something out from the transcripts, from the transcript, it automatically reflects it in the timeline.

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That's number one.

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Number two they have a setting.

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This is a game changer, especially for you when you have on guests who don't sound that great.

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It's a single button and you click that button and it is enable studio sound.

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It's a single button, enable studio sound and it makes anybody with a room tone or low volume or peaking sound nice and it works so incredibly well.

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You can watch.

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You can watch it on YouTube.

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That is the power feature.

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That was the reason I started using it in the first place.

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It sounds so good.

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But editing in the transcript oh, the third one.

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The third one, oh my God, Game changer.

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Like before I had to edit, I had to record my videos and record them shot by shot by shot.

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Now I just record everything on one take.

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I go on a rant, Maybe I get confused, and there's like a two minute pause between what I said and what I'm saying.

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Next they have a feature to shorten word gaps.

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So you can take a word gap that is over, let's say, like half a second, and you can just cut any word gap that is over half a second, make it zero, or you can make the minimum word gap point five seconds or one second.

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So in all of my podcasts my podcasts are fast paced.

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The Edward Show, Amazing Show, that's my show.

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It's fast paced, just like how I'm talking now.

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My goal with the podcast is to get into hypnotizing rants like I am in right now.

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That is my goal with the podcast, and I have the setting on the shortened word gap thing set to 0.75 seconds.

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That's three quarters of a second.

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So there is no gap in my podcast.

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That is one second or more.

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Everything is under that and so it's fast paced and you can set things like that and it's so easy and it works so well and it has, oh my God, and it's changed my video as well.

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I record a video, I go on, I just talk, I talk to the camera, I switch it, I record my screen, Everything is transcribed.

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Editing with the transcript is just.

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I can't believe I didn't have this.

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I've wasted our days, months, months of time, time that was not saved because I wasn't switching to Descript and I knew about Descript years ago.

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So it's very inexpensive the time that you yeah, I am actually familiar with Descript, but I think the thing that you're saying that's probably relevant to everybody listening.

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You may not have a podcast.

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Thank you, thank you, thank you.

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Finding I got carried away.

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I apologize to everybody who doesn't have a podcast.

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Yeah, but it's like if you find a tool that helps you do what you're doing and which helps you to be consistent.

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I think you said it's helped you be consistent because it's made it all that much easier and more efficient for you, and I think that can be true.

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Whatever people are doing, what is the thing that makes it easier to be consistent?

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Having a vacuum cleaner is easier than sweeping everything with a dustpan and brush if you want to keep the place clean, and the same with whatever it is that you're doing.

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So you're round about Descript.

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If we took out Descript and put in whatever the tool is or whatever the functionality is, that would help any of the listeners with the thing that they're.

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That's the thing about consistency is, if I didn't commit to being consistent, I wouldn't have discovered a tool that would save me so much time and made it so much easier and made my videos and my podcasts so much better.

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And that's part of the reason why you get better, because the reality about being a human is every achievement gets old and then you want a new achievement, and so you're always getting better because of that.

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And when people will get bored with something because that achievement gets old and instead of trying to get a new personal best, they'll move on to something else and lose all the benefit that they would have gotten if they stuck with something.

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That's a very good point.

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So you're saying that a thing that can cause people to stop being consistent is if they get bored.

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But the fact that they've got bored means that they've reached that level and actually the next thing is to now choose the next level to go to, exactly, and you're really just drop it and go start somewhere else.

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Because I've done the same thing as you where I've gone okay, I'm bored, now I'm going to go and do something else but I've also done the other thing you're saying where I've said, okay, I'm bored at this level, how do I take it to the next level?

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So I know exactly the difference you're talking about.

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You want to hear something.

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You want to hear something.

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The reason I'm growing so much in the last month is because I got bored.

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I got bored, I was plateauing and I wasn't satisfied and I started.

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I was just looking everywhere thinking how do I take this to the next level?

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And so I think I've done that and I'll probably get bored again.

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But what was it that made you suddenly realize that consistency was so important?

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So in this was 2021, I didn't tell you this story on our pre-call.

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This is a good story.

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It was 2021 and a company that I thought was going to be successful hadn't been successful that by that point, and there was some drama with somebody that I was working with.

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I can't really go more into detail than that, but I was really in pain and a lot of pain, sleepless nights, all this pain.

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I was living in Kiev.

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I was living in Ukraine, which I actually.

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I'm from Brooklyn, new York, but I feel homesick for Kiev because I spent two years living there.

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I've missed that city so much.

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The most beautiful city, incredible city that I've lived in, and I had a lease that I started a month and a half before the war and I left 10 days before the war started.

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The airport that I flew out of was hit by a missile 10 days after I left and I've missed that city so much.

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But so this is February or March of 2021.

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I'm living in Kiev.

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I'm pretty despondent and I say you know, I got to take a hard look at my life, I got to take a hard look at my life, and so I go to a cafe nearby, near where I live and I sit there with I think it was a croissant and an Americano that was always what I love to get and I just typed.

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I just typed for two hours.

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I just wrote and journaled and just journaled stream of consciousness, journaling and what I did is I looked at every endeavor that I had and I asked myself why did this fail?

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And what would this have turned into had I not given up?

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And every single thing that I did I could have seen it turning into something huge.

00:20:48.262 --> 00:21:01.142
And then I realized, oh my God, like it wasn't the complete crystallization at that point, but I realized that everything I did would have turned into something huge.

00:21:01.142 --> 00:21:13.377
And then I think I really came to this realization, actually, like I started really internalizing it and vocalizing it.

00:21:14.095 --> 00:21:16.443
It was a year ago and I was back in New York City.

00:21:16.443 --> 00:21:20.241
I spent the last year abroad, but a year ago I was back here in New York City.

00:21:20.241 --> 00:21:26.463
I listened to this book called Content Inc and I think this book is really what did it?

00:21:26.463 --> 00:21:28.739
So the author.

00:21:28.739 --> 00:21:45.541
It's a tremendous book about how to grow by making content, how to make a living making content, how to make millions of dollars honestly, and I believe everything that he says and this is basically the Content Inc method you have four variables.

00:21:45.541 --> 00:21:48.320
The first variable is your niche.

00:21:48.320 --> 00:21:49.759
What is your niche?

00:21:49.759 --> 00:21:53.463
I'm gonna ask you, catherine, what is your niche?

00:21:55.375 --> 00:21:55.998
I have no idea.

00:21:55.998 --> 00:21:59.097
I think that's a fact.

00:21:59.875 --> 00:22:06.279
Okay, so we're not gonna do this for Catherine, but I'm gonna still tell you the Content Inc method, cause it really helped me.

00:22:06.279 --> 00:22:11.577
The Content Inc method is first variable what is your niche?

00:22:11.577 --> 00:22:17.126
The second variable is like or define a niche.

00:22:17.126 --> 00:22:22.641
The second is by the way, you can discover yourself as you go.

00:22:22.641 --> 00:22:40.243
But if you just pick something, I actually understand this now If you literally just pick something and stick with that, if it's something that you have interests in, like interior design or paintings or a certain style of paintings, like it really works.

00:22:40.243 --> 00:22:41.559
It really works well.

00:22:41.559 --> 00:22:44.103
It's like so guaranteed to work, but it's okay.

00:22:44.103 --> 00:22:47.924
Let me, before I tell you why it's guaranteed to work.

00:22:47.924 --> 00:22:51.884
I'm just gonna tell you what it is Four variables niche what is your niche?

00:22:52.095 --> 00:22:53.299
Then spin on the niche.

00:22:53.299 --> 00:22:56.263
So, narrow in a bit more.

00:22:56.263 --> 00:23:09.363
Your spin could be like you're a doctor who's talking about interior design that reminds you of the human body, like something that makes it more specific.

00:23:09.363 --> 00:23:11.000
That's a spin on the niche.

00:23:11.000 --> 00:23:13.803
And then you have your platform.

00:23:13.803 --> 00:23:16.063
So what platform are you most active on?

00:23:16.063 --> 00:23:17.820
In my case, that's TikTok.

00:23:17.820 --> 00:23:21.202
And then, what is your content type?

00:23:21.202 --> 00:23:23.138
Is it short form?

00:23:23.138 --> 00:23:24.060
Is it like a blog?

00:23:24.060 --> 00:23:24.623
Is it writing?

00:23:24.623 --> 00:23:26.175
Is it an email newsletter Is it?

00:23:26.175 --> 00:23:32.517
In my case it's short form mobile video and it actually my platform is everywhere I use this tool.

00:23:32.517 --> 00:23:34.063
It's called reusevideocom.

00:23:34.063 --> 00:23:34.757
It makes it so.

00:23:34.757 --> 00:23:42.182
Whenever I put out a TikTok, it comes out on every other platform without the TikTok watermark and it comes out simultaneously automatically.

00:23:42.182 --> 00:23:45.280
So whenever I put out a TikTok, I grow on all platforms amazing tool.

00:23:49.157 --> 00:24:05.405
And so my niche is it's founder, basically like founder and go-to-market stories Stories about founders who have overcome adversity, who have discovered things to become successful and go-to-market, like how they found customers.

00:24:05.405 --> 00:24:09.221
I think finding customers anybody can come up with a business plan.

00:24:09.221 --> 00:24:11.221
A lot of people can build stuff.

00:24:11.221 --> 00:24:13.862
Very few people can actually find customers.

00:24:13.862 --> 00:24:20.422
If you start with your customers and then make your product from there, you're a lot more likely to be successful.

00:24:20.422 --> 00:24:22.942
In fact, you're very, very likely to be successful.

00:24:22.942 --> 00:24:28.962
But most people go the other way because it's more fun to build and finding customers is what's harder for most people.

00:24:28.962 --> 00:24:38.846
And so my niche is, yeah, founder and go-to-market stories, my spin from the lens of a world-class marketer.

00:24:38.846 --> 00:24:44.782
I think I'm one of the best marketers that I know and that's really my spin.

00:24:44.782 --> 00:24:53.319
I'm also a digital nomad who is from Brooklyn, new York Also makes it a kind of interesting spin and then other spins.

00:24:53.319 --> 00:24:56.106
I'm great at speaking, I think I am.

00:24:56.106 --> 00:25:00.742
That's why I have a daily show and I make some nice TikTok sometimes.

00:25:01.714 --> 00:25:08.162
Okay, and then I told you my platform, my primary platform, is TikTok, and then the content type is short-form video.

00:25:08.162 --> 00:25:35.401
And so basically the thesis is, if you define these things and the more narrow you can get, so let's just think of something on the spot, maybe your niche is, let's say, your niche is paintings, and then let's say your spin is water color paintings about the human body, and let's say, and then, okay, let's make your platform, let's make your platform.

00:25:35.401 --> 00:25:38.280
I don't think like an audio podcast about that would work very well.

00:25:38.280 --> 00:25:45.662
So let's make your platform TikTok and you're using the tricks or your videos come out everywhere and your content type is short-form videos.

00:25:45.662 --> 00:26:05.622
And basically the whole thesis is, if you just every day, you try to put out one piece of content about your niche with your spin and one piece of content like in the content type, if you do that every day, you get better over time and then opportunities come your way.

00:26:05.622 --> 00:26:10.086
And that's what content basically says.

00:26:10.474 --> 00:26:12.961
And I listened to this book and it was something that was like.

00:26:12.961 --> 00:26:19.144
It was like floating around my brain in a transparent mist.

00:26:19.144 --> 00:26:24.580
But it was there, this semi-transparent mist, and it was floating around.

00:26:24.580 --> 00:26:32.342
And when I listened to the audio book of Content Inc and when I listened to this, it became crystallized and it just all clumped together.

00:26:32.342 --> 00:26:36.902
And then I'm like, yes, this is what I was trying to articulate.

00:26:36.902 --> 00:26:42.941
And when I listened to this book a year ago, I didn't immediately act on it.

00:26:42.941 --> 00:26:54.181
And the way that I came to act on it was I was living in Barcelona on November 1st and I created this TikTok to promote my startups Reverb and Commit Club.

00:26:54.954 --> 00:27:06.804
And then, when I started making videos on TikTok every day, eventually I'm like I can't talk about my startups on every video, so I wanna do something else.

00:27:06.804 --> 00:27:12.445
And I started just exploring the platform, exploring the medium of short form mobile video.

00:27:12.445 --> 00:27:13.680
I found it very fun.

00:27:13.680 --> 00:27:20.038
I started improving, learning what I like, sharing what I don't like, sharing defining a niche, defining a spin.

00:27:20.038 --> 00:27:26.603
And now I'm hitting a point of momentum and that's basically what Content Inc says.

00:27:26.603 --> 00:27:29.924
That's where consistency I kind of realized consistency.

00:27:29.924 --> 00:27:34.300
I realized that during Content Inc I didn't act on it immediately, it wasn't completely crystallized.

00:27:34.300 --> 00:27:42.381
And then I think then, once I started getting I got like early momentum in February I started November 1st.

00:27:42.381 --> 00:27:47.119
I started going viral a little bit in February when I was living in Warsaw.

00:27:47.119 --> 00:27:57.638
I left Barcelona, then I was living in Warsaw, poland, and I'm like, and then I started getting some momentum and then I'm like I think maybe I could actually do this and turn this into something.

00:27:57.638 --> 00:28:03.162
And now I really have, like, I think, a solid understanding of consistency.

00:28:04.115 --> 00:28:08.842
The other thing that I'll say is involving other people in your journeys is very dangerous.

00:28:08.842 --> 00:28:15.076
That was a realization that I didn't again.

00:28:15.076 --> 00:28:18.037
That was something that didn't crystallize until recently.

00:28:18.037 --> 00:28:53.477
But I personally like having a brand that I am fully in control of, because other people, most people, cannot operate under uncertainty, and the thing about the Content Inc method is it requires this is a word of caution this method that I just described requires uncertainty because you have to operate for months, learning, becoming better at making content and getting better and growing.

00:28:53.537 --> 00:28:54.821
It's the exponential curve.

00:28:54.821 --> 00:29:09.442
It's very hard to see what's in front of you and then, once it's there, you feel it, but it's very hard to see that, and so you have to operate under extreme uncertainty and really just belief in the process, and most people cannot do that.

00:29:09.442 --> 00:29:21.583
And so if you try to do an endeavor with somebody else, it is very likely that somebody else will let you down, because when the going get tough, like I mean, most people quit.

00:29:21.583 --> 00:29:28.865
Most people quit, and the going is always tough at the beginning.

00:29:28.865 --> 00:29:31.582
So you have to have belief in the process.

00:29:31.582 --> 00:29:41.742
More than anything and that's what basically happened to me at the beginning of this year is I started really just believing in the process because I had seen it work before in my life.

00:29:41.742 --> 00:29:44.876
With various things that I've done, it's learned.

00:29:44.876 --> 00:29:46.362
Anything can be learned.

00:29:46.362 --> 00:29:48.799
Anybody can get good at anything.

00:29:49.555 --> 00:30:12.798
And then the other thing is I started listening to a lot of interviews with Mr Beast, and Mr Beast is the most popular YouTuber and also maybe the most popular TikToker, and this guy made videos I wouldn't say every day, but like every week and then every day and then every week again, like he basically was just active for years and he just said I'm.

00:30:12.798 --> 00:30:14.498
He just said I love this, I'm gonna figure it out.

00:30:14.498 --> 00:30:16.740
And he started when he was young.

00:30:16.740 --> 00:30:20.601
And if you watch his content at the beginning, some people are naturally gifted.

00:30:20.601 --> 00:30:33.344
The reason I love Mr Beast's story is some people are naturally gifted making content, and this guy was not, and he liked the puzzle of figuring it out.

00:30:33.974 --> 00:30:37.724
And now he is the most famous YouTuber in the world.

00:30:37.724 --> 00:30:42.002
He's like he's gonna be.

00:30:42.002 --> 00:30:45.337
He's becoming a billionaire, if he's not already.

00:30:45.337 --> 00:30:49.563
He spends four and a half million dollars on each video and he puts them out once a week.

00:30:49.563 --> 00:30:53.444
Each one of his videos gets more views than the Super Bowl.

00:30:53.444 --> 00:30:58.142
That's how popular this guy is, and he's only he's 23.

00:30:58.535 --> 00:31:03.821
He started 10 years ago and you can watch his journey because he left his videos up.

00:31:03.821 --> 00:31:04.898
It's a treasure.

00:31:04.898 --> 00:31:13.900
He left his videos up and you can see when he hit a thousand subscribers and like how even that video, how bad it was, but he just didn't give up.

00:31:13.900 --> 00:31:26.084
And so, yeah, like consistency, you can see it in all these people, and I talked about this with somebody else and he said that, oh, this is just survivorship bias.

00:31:26.084 --> 00:31:28.921
No, it's a real thing.

00:31:28.921 --> 00:31:32.242
Consistency like the other thing.

00:31:32.242 --> 00:31:33.727
Okay, fine, there's what I'll say.

00:31:33.727 --> 00:31:35.559
If you.

00:31:35.559 --> 00:31:44.480
The other thing is, if you are not vocal about what you're doing, there is no guarantee that you will be successful.

00:31:44.480 --> 00:31:48.881
But if you are vocal about what you're doing, then the opportunities will come your way.

00:31:49.494 --> 00:31:51.823
I just thank you so much for that rant Brilliant.

00:31:51.823 --> 00:31:55.961
It just reminded me of something that happened to me very, very, very early in my career.

00:31:55.961 --> 00:31:59.484
I wanted to become I knew all my life.

00:31:59.484 --> 00:32:06.864
I wanted to work with other people as a someone to help people be happy, be the most they can be, whatever.

00:32:06.864 --> 00:32:11.759
And so and my early, my first step on that path was to become a trainer.

00:32:11.759 --> 00:32:16.759
And I spoke to my mentor and said look, I wanna become a trainer, I wanna get good as a trainer.

00:32:16.759 --> 00:32:18.183
What do I do?

00:32:18.183 --> 00:32:22.356
He said just teach people to do things All the time.

00:32:22.356 --> 00:32:25.465
Anybody who wants to learn anything, teach them to do things.

00:32:25.465 --> 00:32:28.675
Just teach someone how to open a door, you know.

00:32:28.675 --> 00:32:31.277
Show somebody how to walk across a room, just anything.

00:32:31.277 --> 00:32:32.962
Just keep doing that.

00:32:34.275 --> 00:32:41.726
I mean, obviously don't annoy people, but you know, just keep doing it, and a bit like your guy when I first started training.

00:32:41.726 --> 00:32:48.901
I was not good, I was terrible, but I just kept doing it and kept going, and kept going, and kept going, and kept going.

00:32:49.914 --> 00:32:52.544
And now and then people started to think I was a natural.

00:32:52.544 --> 00:33:10.207
I wasn't natural, but but and there was this thing people used when I was younger there was a whole myth about stars, you know, film stars and pop stars, music stars just sort of suddenly being discovered and suddenly being really famous.

00:33:10.207 --> 00:33:18.203
But when you actually look back at them and look at what they've done, they were practicing five hours a day for 15 years.

00:33:18.203 --> 00:33:20.717
You know they had bleeding fingers.

00:33:20.717 --> 00:33:23.385
They were like missing time outside with their friends.

00:33:23.425 --> 00:33:30.262
they were just consistently here's what I want to say, though, because we describe it like Mr Beast kept at it every day for years.

00:33:30.262 --> 00:33:33.880
The film stars, the musicians they practice for five hours a day.

00:33:33.880 --> 00:33:37.098
Yeah, you this is what I've also realized.

00:33:37.098 --> 00:33:39.354
You don't like we.

00:33:39.354 --> 00:33:42.942
I'm sure you have listeners from all over, in all different walks of life.

00:33:42.942 --> 00:33:47.529
You don't have to put in that level of dedication at the beginning.

00:33:47.529 --> 00:33:52.202
All you need to say is you're going to do it every day and try to do it.

00:33:52.202 --> 00:33:54.529
Pick something you like so you can tell people about it.

00:33:54.529 --> 00:33:56.529
You want to just do it every day and tell.

00:33:56.529 --> 00:34:01.529
So if you have a full time job, you can still take 30 minutes and try to make a TikTok.

00:34:02.537 --> 00:34:04.529
And then if you can't I don't know what to say.

00:34:04.529 --> 00:34:08.530
I can't really give commentary there, but most people have 30 minutes to spare.

00:34:08.530 --> 00:34:12.121
There's even if you're taking the bus you can try to.

00:34:12.121 --> 00:34:17.277
You can, you can make a video of you speaking and just put it up and and and.

00:34:17.277 --> 00:34:21.530
If you do something, it's like we said, if you do it long enough, you naturally will improve.

00:34:21.530 --> 00:34:31.530
So, like, people with full time jobs can do this too, and they don't because they don't understand the value that can come from it, and so you don't need the five hours.

00:34:31.530 --> 00:34:44.510
What I'm trying to say is it's very easy to look at the people who made it, who were practiced all day long, and and, and then be like I can't do that, I don't have that time, you don't need that time.

00:34:44.510 --> 00:34:45.996
What you need is a long time.

00:34:45.996 --> 00:34:53.016
So 30 minutes a day and you, you take that out over years and then you've done, you're going to do it, you will do it.

00:34:53.016 --> 00:34:55.938
Yeah, fantastic.

00:34:56.530 --> 00:34:58.045
Well, we don't have very much time left.

00:34:58.045 --> 00:34:58.530
I don't think with you.

00:34:58.530 --> 00:35:06.882
So would you like to switch to talking about energy transference, Because I know you said that was something that energy transference.

00:35:07.003 --> 00:35:07.867
That's what I just did.

00:35:07.867 --> 00:35:08.530
That's what I just did.

00:35:08.530 --> 00:35:11.510
I got, I got in the zone on that rant.

00:35:11.510 --> 00:35:15.530
I was in the zone and a good and good content, and now I'm in the zone.

00:35:15.530 --> 00:35:27.510
I might record a podcast myself after this because, because I'm in the zone, good content is you being in the zone and then sharing it, like sharing that with other people.

00:35:27.510 --> 00:35:30.826
People can feel that the content that does the best.

00:35:30.826 --> 00:35:31.530
This is what I learned.

00:35:31.530 --> 00:35:53.097
Like you said, I was an early viral video producer on YouTube and very early on, I was making lots of videos and the videos that did the best were always the videos that I personally was excited to make, always, always, always, always, because it's energy transference and yeah, and so, if you were someone, that was something else that I realized.

00:35:53.097 --> 00:35:55.503
I talked about this on a podcast.

00:35:56.594 --> 00:35:59.530
I went to some Mastercard event a few days, a few weeks ago.

00:35:59.530 --> 00:36:05.510
It was thrown at the Mastercard offices here in New York and the people that I met there were boring.

00:36:05.510 --> 00:36:07.780
Oh my God, we're boring.

00:36:07.780 --> 00:36:09.088
There was no passion.

00:36:09.088 --> 00:36:16.489
There was no passion, and what I realized is like you want to, you want to find something that you really want to find something that you are passionate about.

00:36:16.489 --> 00:36:26.530
And then if you were, if you think most people they're, either they either a don't have anything that they're actually passionate about, or two are just too excited, are just too embarrassed to talk about it.

00:36:26.530 --> 00:36:30.268
They do have something maybe it's a TV show and they're embarrassed to talk about it.

00:36:30.268 --> 00:36:32.317
Don't be embarrassed.

00:36:32.317 --> 00:36:35.530
Passion about anything is people like that.

00:36:35.530 --> 00:36:38.530
The worst people are the people who are not passionate.

00:36:38.530 --> 00:36:41.510
The person I told you before this I had a guest on my show.

00:36:41.510 --> 00:36:46.530
I'm not going to be able to use this person because he was an interesting person.

00:36:46.530 --> 00:36:50.257
Lack the passion, lacked that passion.

00:36:50.791 --> 00:36:53.489
My show, my show, the Edward show it is about passion.

00:36:53.489 --> 00:37:03.989
It is about it is about people who are doing crazy things, who are also passionate and who are like going so hard that they're finding these crazy hacks and they can share it.

00:37:03.989 --> 00:37:04.530
I want the energy transfer.

00:37:04.530 --> 00:37:12.384
I want, every one of my shows, you to listen and to be like, oh my God, what a great way to start my day.

00:37:12.384 --> 00:37:15.530
Or like, because I want that's what other podcasts give to me.

00:37:15.530 --> 00:37:19.530
I want to give that to people and passion, energy transference.

00:37:19.530 --> 00:37:22.666
That's what I believe.

00:37:22.666 --> 00:37:31.106
With energy transference, I can tell you're a good trainer because of the way that you listen and you ask questions and the way that you say yeah.

00:37:31.106 --> 00:37:32.489
You say it in this whispery way.

00:37:32.489 --> 00:37:37.530
I'm like this is someone who is very good at relating with people.

00:37:37.530 --> 00:37:41.530
I used to think I was a good trainer.

00:37:41.530 --> 00:37:43.510
I don't anymore because I'm not patient like you are.

00:37:43.510 --> 00:37:45.510
I think you're probably a very patient person.

00:37:46.612 --> 00:37:47.954
Well, I have my moments.

00:37:49.438 --> 00:37:54.489
I can be patient, I can be impatient, but I'm genuinely interested in people.

00:37:55.490 --> 00:38:10.530
I remember there was point when I suddenly realized that if I really really listened to somebody, I was going to be taken on a journey into Wonderland, you know, the Wonderland of their experience, which was be completely different from mine and unique.

00:38:11.454 --> 00:38:15.510
And from that moment on it's always been very easy for me to listen because it's just fascinating.

00:38:15.510 --> 00:38:24.530

Ep 112: Edward Sturm ~ Secrets of Digital Success ~ Tools, Tech & Tenacity

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